“X-RAYING SURPRISE” with MICHAEL ROUSELL

PREMIERED ON

14 DEC ‘22

We have all been surprised before, but we never knew what actually happens in our brains when we get this Error Signal of Surprise.

Michael Rousell, is a psychologist who have been studying formative events for over 30 years, and has recently published “The Power of Surprise”. Michael explores how we process surprise, and how it affects our beliefs, emotions, and memories.

I explore with Mike how surprise could be utilized in Customer and Employee Experience, and how we can maximize the impact of those experiences.

ABOUT MICHAEL

Dr. Michael A. Rousell, PhD is a teacher, psychologist, and professor emeritus at Southern Oregon University. Rousell studied life-changing events for over three decades and established his expertise by writing the internationally popular book Sudden Influence: How Spontaneous Events Shape Our Lives (2007).

His pioneering work draws on research from a wide variety of brain sciences that shows when, how, and why we instantly form new beliefs. Michael’s new book “The power of Surprise” examines the rich and complex nuances of the science of surprise and shows us how we can use it strategically to enrich lives.